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2024-02-27

China's sports goods exports reached 5.4 billion US dollars

In order for enterprises to stand invincible in the rapidly changing market competition environment and better survive and develop, they must have a comprehensive understanding of information related to their industry as much as possible, so as to make the most scientific and effective decisions. Industry research is an important tool for revealing industry development. Through in-depth industry research, we can understand industry dynamics and future trends, as well as comprehensive, systematic, practical, and efficient strategies. It plays a crucial role in the operation, development, and growth of enterprises. The paper analyzes the external environment, from macro environment to industry competition, to address barriers in research and development design, human resource barriers, and supply capacity barriers.

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Fitness and leisure industry

2024-02-27

Fitness and leisure industry

The central and local governments attach great importance to the development of the sports industry, and have intensively introduced many favorable policies to attract social capital and accelerate industry development. The sports industry is highly regarded by the government, enterprises, and the capital community. On September 2, 2019, the General Office of the State Council issued the "Outline for Building a Sports Strong Country" (hereinafter referred to as the "Outline"), deploying the promotion of the construction of a sports strong country and fully leveraging the important role of sports in the new journey of building a socialist modernized strong country. On September 4, 2019, the General Office of the State Council issued the "Opinions on Promoting National Fitness and Sports Consumption to Promote High Quality Development of the Sports Industry"

Outdoor leisure

2024-02-27

Outdoor leisure

In recent years, outdoor sports have emerged both domestically and internationally, and people's enthusiasm has also increased. Sports such as surfing, mountaineering, rock climbing, and hiking have become increasingly popular. Due to the strong professionalism of outdoor sports, in addition to the physical fitness requirements of participants, the outdoor sports equipment used also needs to be able to adapt to harsh weather and complex geographical environments, making it the first "protective barrier" to ensure outdoor sports safety, which has led to the emergence of the outdoor equipment market.