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Outdoor leisure

Feb 27,2024

In recent years, outdoor sports have emerged both domestically and internationally, and people's enthusiasm has also increased. Sports such as surfing, mountaineering, rock climbing, and hiking have become increasingly popular. Due to the strong professionalism of outdoor sports, in addition to the physical fitness requirements of participants, the outdoor sports equipment used also needs to be able to adapt to harsh weather and complex geographical environments, making it the first "protective barrier" to ensure outdoor sports safety, which has led to the emergence of the outdoor equipment market.

In recent years, outdoor sports have emerged both domestically and internationally, and people's enthusiasm has also increased. Sports such as surfing, mountaineering, rock climbing, and hiking have become increasingly popular. Due to the strong professionalism of outdoor sports, in addition to the physical fitness requirements of participants, the outdoor sports equipment used also needs to be able to adapt to harsh weather and complex geographical environments, making it the first "protective barrier" to ensure outdoor sports safety, which has led to the emergence of the outdoor equipment market.

Outdoor leisure is an important tool for humans to expand their activity boundaries, regulate their lifestyle, cultivate their character, and enjoy life. It is also a concrete manifestation of humanity's proximity to nature and love for life. The development history of outdoor sports and outdoor activities industry is relatively long, and the technology is relatively mature. Currently, outdoor leisure has been widely used in outdoor sports, outdoor furniture, outdoor restaurants, outdoor hotels, outdoor parks, outdoor squares, outdoor gatherings and other scenes, covering an expanding range of fields. Moreover, various scenes require a large number of outdoor product lines and strong professionalism. International experience shows that when a country (region)'s per capita GDP reaches 3000-5000 US dollars, the country (region) will enter the leisure era. Developed countries around the world have already reached this target, and the extension of leisure time brought about by economic development has led to more and more people increasing their outdoor leisure time. With the popularization and diversification of outdoor activities, the size of the outdoor product market has continued to expand in recent years, especially driven by global health awareness. In 2019, the size of China's outdoor product market was 34.2 billion yuan, and in 2020 it reached 39.5 billion yuan. In the next five years, the Chinese outdoor product market will continue to expand at a compound growth rate of 10.8%, and it is expected that the market size will reach nearly 60 billion yuan by 2025. With the support of national policies, consumers are increasingly valuing outdoor activities, and the market size will continue to expand. The prospects are very promising, which will bring more business opportunities to enterprises.

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