China's sports goods exports reached 5.4 billion US dollars

Feb 27,2024

In order for enterprises to stand invincible in the rapidly changing market competition environment and better survive and develop, they must have a comprehensive understanding of information related to their industry as much as possible, so as to make the most scientific and effective decisions. Industry research is an important tool for revealing industry development. Through in-depth industry research, we can understand industry dynamics and future trends, as well as comprehensive, systematic, practical, and efficient strategies. It plays a crucial role in the operation, development, and growth of enterprises. The paper analyzes the external environment, from macro environment to industry competition, to address barriers in research and development design, human resource barriers, and supply capacity barriers.

In order for enterprises to stand invincible in the rapidly changing market competition environment and better survive and develop, they must have a comprehensive understanding of information related to their industry as much as possible, so as to make the most scientific and effective decisions. Industry research is an important tool for revealing industry development. Through in-depth industry research, we can understand industry dynamics and future trends, as well as comprehensive, systematic, practical, and efficient strategies. It plays a crucial role in the operation, development, and growth of enterprises. The paper analyzes the external environment, from macro environment to industry competition, to address barriers in research and development design, human resource barriers, and supply capacity barriers.

The export of sports goods from China reached 5.4 billion US dollars. It is expected that by the year, the size of China's sports goods market will reach 6.2 billion US dollars. China is also vigorously encouraging physical exercise. Currently, nearly 400 million Chinese people participate in various sports activities, and this number is constantly increasing, which has brought strong demand to the Chinese sports equipment market. According to economic observers, one of the seven best investment directions for the 21st century is that "leisure sports will become popular and an important part of people's lives.". The outdoor industry at home and abroad will usher in a new golden decade. Since 2020, I have been camping, picnicking, outdoor sports, outdoor leisure, and gardening. Planting and other outdoor lifestyles have become the fastest growing huge market globally. In the past two years, the epidemic has caused changes in people's lifestyles and consumption habits. Foreign e-commerce platforms such as Amazon have experienced rapid explosive growth, while domestic residents have limited travel and urban entertainment venues have suspended operations. As a result, short distance urban outdoor activities that combine leisure and social attributes are becoming increasingly popular, and the demand for outdoor products and services has also surged, which has ignited a number of upstream and downstream industries. For upstream enterprises, suppliers with fabric and technology patents can directly constrain the middle and lower reaches of the industry chain and obtain high patent added value.

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